Hello gaisss, so this week we are going to step into a new and different topic altogether.
So this week we will be talking about affiliate marketing. Have you ever been scrolling through social media and seeing videos where people review products or even unbox certain products? Then somewhere in their caption, they’d put a link to the said or mentioned product. That’s exactly what affiliate marketing is.
Sounds weird right? How does reviewing make you earn? Well, to make this whole thing work perfectly, you’d need three different components to work together. The components are such as below:
- Seller
- Advertiser
- Consumer
Let’s go deeper into each one of them.
Seller – Seller here refers to the one who owns the product. It could be a solo owned company or even an enterprise. The products could range from all sorts of things that you can think about. It could be food, make-up, clothes, furniture, books and many more things. It could even be services. These sellers or product owners do not have to be involved in the marketing at all and this whole thing still works. They however can still be an advertiser if they wanted to. Yet, most of these sellers will engage themselves with the advertiser or in other words, affiliates to do the selling for them. They do have the say in what type of content they want these affiliates to do as it can affect the brand name or image. Now let’s go to advertiser
Advertiser – Haa, these are the people that you constantly see all over social media like Tiktok or even Instagram. Where they unbox a product and attach links. So these advertisers or affiliates can be an individual that the seller approached or even from an agency. So as an affiliate, you have to know your niche market really well. After all, it’s your role to make sure that the product sells well right? The higher the sales, the higher your commission will be. Moving on to consumers pula..
Consumers – Consumers are people like you and I. Those who easily get influenced by this “ racun shopee or tiktok ” are consumers. Without them, the whole eco-system is simply not going to work out. However the affiliate has to ensure that the consumers are aware that the affiliates are not the product owners.
So basically that is all for this week. If you want to find out more, do wait for out blog next week which is how you get to earn from affiliate marketing. tataaa